About
I’ve worked in online marketing since roughly 1997 when I started as an HTML programmer for an early boutique web design shop in Houston, Texas. Since then I’ve worked on small sites, tried twice to break into the nonprofit online marketing world (only to leave disappointed) and I’ve helped start multi-million dollar dot com ventures. I’ve made a lot of mistakes, I’ve joined bad companies (and gotten out) and I’ve consulted. Currently I live abroad and manage international staff from a number of countries as the lead strategic online marketing architect for an American-owned online marketing firm.
There are good marketers and good technical people. 80% of marketing people hate technology and 80% of technology people hate marketing. Most of the overlapping 20% don’t have a strong interest in the other field, but there are a few of us who have been schooled or trained in both disciplines and aren’t particularly interested in doing either one separately. That’s what I do, I’m a marketing technology consultant. I advise on everything from dinky stuff like list acquisition and design to more hefty stuff like cross-channel online/offline targeting and transparent centralization of a user base with cross-site/cross-channel personalization and behavioral recognition. There’s really not much of a market for an enterprise level online marketing discussion blog, I’ve checked, so what I’ll attempt to do here (aside from curse at a lot of people) is apply enterprise level thinking to the small or medium sized shop’s predicaments and see if I can give them some insight into how to better manage their operation.
When I can’t do that, I’ll just say “fuck you” a lot and write posts bitching about adCenter and web 2.0.
